5 Reasons Your Airbnb Listing Needs To Have a Direct Booking Website
Why Direct?
Airbnb has revolutionized the way people travel and experience new places, but as a host, relying solely on the platform can limit your earning potential and growth. To maximize your income and reach a wider audience, it is important to have a direct booking website for your Airbnb listing. Here are five reasons why you should have a direct booking website for your Airbnb listing.
1. Avoid Commissions
The primary benefit of having a direct booking website is the ability to bypass commissions. Airbnb charges somewhere between 14-20% to the guest and host involved in a transaction. This fee can be fully avoided by dealing with customers directly. Having a professional website provides a seamless, trusted method to receive payments and communicate with clients in a channel that saves all parties considerable fees.
2. Brand Identity
A direct booking website allows you to establish your brand and create a personalized experience for your guests. You can showcase your property, amenities, and services in a way that sets you apart from other listings. This is important to establish because clients are offered an overwhelming number of options and won’t naturally treat yours as special just because of a strong description or photos. Tell your story. It will build trust between yourself and visitors, which is vital in the purchasing journey. 81% of consumers say they need to trust a brand before they even consider buying a product, so foster trust. Differentiate yourself from your competitors, build trust and credibility, create consistency, and establish an emotional connection with your patrons.
3. Control over Your Listing
On a direct booking website, you have full control over your property’s description, photos, and availability calendar. This means you can easily make updates or changes without having to go through the Airbnb platform. You also have the ability to set your own rates and prices. This means you can take into account different factors such as the season, demand, and occupancy rates to determine the best price for your property. A direct booking website offers a range of benefits that help you to take control of your listings and manage them efficiently. It will help you to increase your bookings, manage your availability, and provide a better experience for your guests.
4. Customer Loyalty
By creating a direct booking website, you can foster a sense of loyalty among your guests. They will appreciate the convenience and personalized touch that comes with booking directly with you and are more likely to choose your property for future trips. A website also allows you to grow customer loyalty in ways that would be impossible on the Airbnb platform. Connect with your customers via email, personalized customer promotions, and deals and discounts that you can easily offer to return customers.
5. Diversification
Diversifying your revenue streams is key to growing your business and minimizing risks. By having a direct booking website, you can expand your reach beyond just Airbnb and reach new audiences. As you probably are aware, there are thousands of stories of Airbnb hosts being wrongly removed from the platform, victims of undeserved poor reviews, and targeting by municipal governments. By connecting your clients to your website, you can add a revenue stream and simultaneously minimize risk.
Having a direct booking website for your Airbnb listing can avoid commissions, establish your brand identity, give you control over your listing, foster customer loyalty, and diversify your revenue streams. Don’t miss out on these benefits – meet with our team and we would love to start creating your direct booking website today!
